GS1 Germany as new strategic investor at amsight

December 19, 2025

We are proud to announce that Butterfly & Elephant, the investment company of GS1 Germany, invests in amsight as strategic investor.

Strategic fit: Data as the key to quality and trust in additive manufacturing

Butterfly & Elephant invests in amsight to actively support the digitalization, standardization, and automation of additive manufacturing. Through close collaboration, solutions will be developed that enable companies to transparently document and securely exchange quality-critical parameters across the entire production chain.

“We are very pleased to have gained Butterfly & Elephant as an investor who not only provides capital, but above all brings deep strategic expertise in standardization as well as part identification and labeling,” says Dr.-Ing.Tim Wischeropp, CEO & Co-Founder of amsight GmbH. “Together, we will elevate the exchange of digital manufacturing data and traceability in industrial 3D printing to a new level.”

The new capital will be used to accelerate product development, further expand the software, particularly in the areas of data standardization and compliance, and to drive market entry in highly regulated industries.

Butterfly& Elephant strengthens its portfolio in industrial digitalization

Butterfly& Elephant invests as a strategic partner in business models that combine technological innovation with standardization in the identification, capture,and exchange of product data. The investment in amsight underlines the ambition to actively shape future-proof solutions for industrial value chains.

“amsight addresses a central lever of industrial additive manufacturing: transparency and trust through data,” says Benjamin Birker, Managing Director of Butterfly & Elephant. “We see tremendous potential in jointly establishing GS1 standards for digital process quality in regulated markets.”

About Butterfly & Elephant

Founded in 2024 by GS1 Germany, Butterfly & Elephant is an investment company that supports startups through corporate venture capital to unlock their full potential by leveraging or promoting GS1 standards and thereby accelerating their growth. What makes Butterfly & Elephant unique is its strong GS1 community spanning the consumer goods and retail industry, manufacturing, and healthcare—representing a network of over 97,000 companies in Germany and more than two million worldwide. At the same time, Butterfly & Elephant places great value on entrepreneurial freedom, enabling startups to independently develop their products and growth strategies.